Editorial standards

We report. That means primary sources where we can get them, named experts with stated credentials, and studies read rather than press releases summarised.

Where we describe research we say what kind it was: a randomised trial and an observational study support very different sentences, and conflating them is the most common failure in health journalism.

We name our funding, we name our reviewers, and we name ourselves. Nothing on this site is published anonymously.

Every article making a health claim is reviewed before publication by a clinician on our medical review board, who is named on the piece with their credentials.

Reviewers check factual accuracy and safety. They do not choose our topics or approve our angles, and they are paid a flat fee that does not vary with what they conclude.

Reviewed articles are re-checked at least every 24 months, or sooner when guidance changes.

We buy everything we test at full retail price. We do not accept press samples, loans or gifts.

We test for months rather than days, we say how long and under what conditions, and we publish the cases where a product failed.

We do not use affiliate arrangements that pay differently by product or retailer. Where a link earns us anything at all, it is disclosed on the page.

If a manufacturer disputes a finding we will look again. We will not remove a verdict because a brand asked us to.

We correct in public. A correction appears on the article itself, dated, saying what was wrong and what it now says.

Significant corrections are also noted in the following week's newsletter. Silently editing an article after publication, without a note, is something we treat as a serious matter internally.

We do not publish AI-generated articles. Every piece on this site is written by a named human journalist and edited by another one.

We use machine tools for the unglamorous parts — transcribing interviews, checking spelling, generating the abstract artwork you see at the top of articles, which is illustrative rather than photographic and is labelled as such.

We build to WCAG 2.2 AA as a minimum: semantic structure, keyboard-operable navigation, visible focus states, text that reflows to 320px, and colour contrast checked against the standard.

Artwork is decorative and marked as such so screen readers skip it rather than announcing filenames.

If something on this site is difficult to use, please tell us at hello@womenwelly.com and we will fix it.